Privacy Policy
Browsing the site and using its services indicate your agreement to this privacy policy. We are committed to protecting users’ privacy and personal information in accordance with Israeli privacy protection laws, including Amendment 13 to the Protection of Privacy Law, 5741–1981.
1. Information We Collect
When you use the site, create an account or make a purchase, we collect information such as:
- Identification and contact details: name, email, phone and any identifying details provided in forms.
- User account: username, order history, favorites/cart lists.
- Order and payment details: product details, amounts, payment status. Credit card details are not stored on our servers and are sent directly to a secure payment processor; an encrypted token may be created for future charges/installments.
- Addresses: billing and shipping address (if relevant), delivery notes.
- Interactions: customer service messages, return/exchange requests, product reviews/ratings.
- Technical information: IP address, browser, operating system, device identifiers, pages viewed, time on site, and information collected through cookies and analytics tools.
2. Purposes of Processing and Use of Information
- Processing and completing orders, payment, logistics and shipping.
- Issuing invoices, handling returns/exchanges, and meeting tax and reporting requirements.
- Customer support and handling inquiries and issues.
- Sending operational updates about orders/shipping; marketing emails are sent only with explicit consent.
- Improving the user experience and our content/products; information security and preventing fraud and misuse.
- Statistical analysis and improving site performance, including measuring conversions and campaigns.
3. Sharing Information with Third Parties
Information will be shared only as needed to provide the service:
- Payment processors (gateways/banks).
- Shipping and delivery companies (post/couriers), and address management/shipping labels.
- Invoicing/accounting systems for tax reporting purposes.
- Email/CRM systems for operational and marketing communication (subject to consent).
- Analytics and marketing tools (for example Google Analytics, Meta Pixel, advertising and conversion reporting tools). These parties receive access only to the minimum information required for the service and may not use it for any other purpose.
4. Cookies and Similar Technologies
We use cookies that are essential for the site to work (cart/checkout/authentication) and statistical/marketing cookies to improve the user experience and for measurement. You can change your cookie preferences or block cookies in your browser (some services may not work properly). A notice with a link to this policy may be displayed.
5. Legal Basis and Data Retention
Processing is carried out to perform a contract and provide the service, on the basis of consent (for example for marketing emails), and sometimes on the basis of a legitimate interest in security and improving the service.
Transaction records are kept for the periods required by law (usually up to 7 years for tax and documentation purposes). Other information will be deleted or anonymized when it’s no longer needed, subject to retention obligations.
6. User Account
If an account is created, login details, order history, addresses and preferences are stored. You can request that your account be closed/deleted; some transaction data may be retained as required by law.
7. Minors
The service is not intended for minors without parental/guardian consent as required by law. If we discover that information about a minor was collected in violation of this policy, we will take reasonable steps to delete it.
8. Transfers of Information Outside Israel
Information may be processed/stored on servers outside Israel. We will take customary protective measures for such transfers, subject to applicable law.
9. User Rights
Users may request to access, correct or delete personal information, restrict or object to processing, and withdraw consent to marketing at any time. Requests can be submitted through the “Contact Us” form on the site. We will handle requests in accordance with the law and data retention obligations.
10. Policy Updates
This policy may be updated from time to time. The updated version will be published on the site and will take effect from the date of publication.