Shir Yam Paska

Travel Creator & Founder of Check In Out
Authentic travel experiences across Asia • Solo and family travel

I’m Shir Yam, a travel creator and digital nomad.
I explore destinations across Asia and around the world, sometimes with my family and sometimes on solo trips where I dive deeper into each place to create truly authentic content.

My work blends family travel, solo female travel and digital nomad experiences, with a special focus on hotels, itineraries and practical travel insights.
I share real recommendations, curated maps and honest guides that help travelers plan with confidence and ease.

Through Our Marketing Platforms

Website

A popular travel website with thousands of monthly visitors

Facebook Page
13K followers

Active community with strong engagement

Facebook Group
50K members

A highly involved travel community

Instagram
30K followers

An active and influential travel account

Email List
10K subscribers

A dedicated audience of travelers who trust our recommendations

Selected Collaboration Highlights

עמק המעיינות שיר ים

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חופשת סקי ביאסנה

?Why Partner With Us

Our platform has been active for over seven years, building a loyal community and consistently reaching high search visibility. The website receives more than 100K page views every month and continues to grow steadily. Beyond the website, we operate across all major social platforms, with our Instagram content reaching tens of thousands of viewers each month.

CHECK In Out demographics overview

Shir Yam on Television

Shir Yam has been featured multiple times on leading television programs and major online platforms, sharing expert travel insights and recommendations.
Below is a selection of media appearances from recent years.

מתוך כתבה בחדשות 12 על יעדים פחות מוכרים.
דיברתי על האהבה שלי למקומות פחות מתוירים כמו: טימישוארה, קובנה, פוזנן וקראיובה.

מתוך כתבה בחדשות 12 על תכניות לחופשת הכריסמס הקרובה,
ולמה אנחנו כל כך אוהבים לבקר באירופה בכריסמס.

טרמינל תוכנית טלויזיה

מתוך השתתפות במגזין התיירות הנהדר של רשת.
שיתפתי את הצופים בדרכים לחסוך בעלויות הטיסה כאשר טסים בחברות לואוקוסט.

מתוך ריאיון ב"מילון היופי"
דיברתי על נושא אהוב עליי במיוחד – טיולים בסתיו.

מתוך כתבה בחדשות כאן 11 על הטיולים שלי לבד.
למה לטייל לבד? איפה? ואיך?

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About Check In Out

Check In/Out is more than just a travel blog. It is a comprehensive and trusted resource for anyone dreaming of exploring the world. What began as a personal project has grown into one of Israel’s leading travel platforms, with tens of thousands of loyal readers every month. We take pride in offering high quality, diverse content that includes detailed travel guides, money saving tips, accommodation reviews and inspiration for unique destinations.

Over the years, we have expanded our reach and, together with local collaborators around the world, now provide in depth travel information for more than 30 countries.

Our website, which evolved from a personal blog into a content hub covering over 30 destinations, enjoys strong credibility and an excellent reputation among Israeli travelers. Advertising with us ensures targeted exposure to a highly engaged audience actively searching for exactly what you offer, from unique experiences to recommended places to stay. With our strong presence across digital channels and features on major TV networks, we provide an effective marketing platform that helps brands increase visibility, attract new customers and boost sales.

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